[As Kruchenykh has it, zaum is a transrational language, "wild, flaming, explosive, wild paradise, fiery languages, blazing coal, which awakens creative imagination from the manacles of everyday speech. " Zaum "can provide a universal poetic language, born organically, and not artificially like Esperanto.]
Zaum was born in 2003, combining many ideas, creations, and images from design, fine arts, photography, and fashion. Zaum is a melting pot of function, style, quality, and fresh forms. We approach each project or upcoming challenge at hand using a collaboration of modern style and unusual choices. We provoke every individual and every corporation to be unique and reveal themselves, either in the street, at home, or in the market.
Our philosophy is to provide an exceptional approach to design, being either graphic or physical, and every aspect of our studio is geared toward a new design creation. From drawings on paper to a final product, our customers and clients are guaranteed a distinguished end product with a sense of playfulness, and a one of a kind result, sometimes combined with the best technology around.
Because of the fusion of graphic design, fashion, and interactive work all under one roof, an unusual and progressive blank slate is always created, giving us the freedom to break all boundaries, where 'work and play' can be written in the same sentence in an unconventional working environment, and competitive results are always created.
Our partners, once household names in the design industry, decided to create a multi-disciplinary creative hub that was not just a studio space or a respected design firm, but an institution devoted to making ideas come to life across different industries and media. A place to learn and a place to grow, without being either a consumer powerhouse or a client execution tool.
The range of our work and our products remains broad, often encompassing the world of fashion, music and design, as well as the more traditional corporate, institutional, and scientific sectors.
